Turning Cleaning Quotes into Paying, Happy Customers PART 2

This is the second of a short series to help you with Turning Cleaning Quotes into Paying, Happy Customers …

In the these 3 articles you’ll learn easy ways to take the people you quote, and never hear from again, and turn them into long-term, happy customers.

Every successful maid service starts doing these things eventually, and the sooner you do, the faster you’ll grow.

(You can read part 1 here: The first thing to do after quoting a home)

When I first started Fast Friendly Spotless my quoting process went something like this:

Step 1) Potential customer calls in and I provide quote/estimate

Step 2) I do nothing

Step 3) My newest customer either called back and booked … Or they didn’t and we never talked again.

In hindsight it seems rather obvious that I should have been doing something instead of nothing (Step 2) to help my customer along to schedule a service.

If you read the first article of this series (available here) you know that the first thing I learned to do was send a written quote to our potential newest customer via email.

Doing so made us look more professional, memorable, and convenient for them.

That helped our reputation nicely but there was still a lot more to be done to increase business …

The next step I took was to make a habit of following up … and not just by email:

The best way to close new business was almost always over the phone and took a lot less time than I thought. The first process I implemented after sending the quote was to set a reminder to call the lead 48 hours after if I hadn’t heard back.

Just a quick calendar reminder setup for me with the name, phone number, and quote included to make my life easy … (pictured below)

(I don’t even schedule these calls anymore, my assistant does so these emails just pop up in my email each day. I click the number in it and make the call. That easy.)

It was so simple but again, this little action jumped my new business!

Just try this for the next week and see how it affects your new bookings:

After you get off the phone with a potential customer add it to your to-do list/calendar and follow up 2 days later to see if there are any questions or the person is ready to get started…

BONUS: If you don’t want to make calls daily (or you can’t) you can set all your reminders for a single day of the week (Tuesday, for example). By batching your calls you can save yourself a ton of time.

Make sure to note though that we recommend calling daily because it will get you more business than doing calls once a week.

…

Now what do you do if they don’t pick up?

If it’s been two days I recommend always leaving a voicemail. Make sure they know they’ll be hearing from you personally if they were to sign up and thank them again for considering your service. Offer your contact information for them to contact you with questions or to get started.

Even if they don’t respond they’ll appreciate the personal touch for your next follow up (coming up in our next article)

Did You Know?

ZenMaid’s Newest Marketing Service helps you to track and handle these sorts of follow ups to your customers.

We’ll set you up to follow up strategically for a FULL YEAR after your customer gets a quote from you (of course we stop following up when they book with you)

Learn more about the ZenMaid Software at www.zenmaid.com

For our follow up marketing service please send an email to Amar@zenmaid.com