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The accurate way to price a cleaning business is to calculate your hourly rate based on labor costs, overhead, and desired profit margin, then apply it to your square footage cleaning rate. Most professional cleaning businesses charge $25-$90 per hour, $0.05-$0.20 per square foot, or $100-$400 as flat rates depending on service type and location.
ZenMaid’s pricing formula is trusted by over 2,000 cleaning business owners because it’s specifically designed to ensure profitability while remaining competitive. Our step-by-step calculator accounts for all business costs, including hidden expenses that many cleaning businesses miss, and helps you set rates that actually sustain growth.
This guide provides the exact pricing formula used by successful cleaning businesses, including industry benchmark data, real calculation examples, and strategies to protect yourself from underpricing. Whether you’re just starting or refining your rates, you’ll learn how to price cleaning services that cover all costs and deliver consistent profit.
Key pricing methods covered:
- Flat rate pricing (most recommended for scaling)
- Hourly rate calculations
- Square footage pricing
- Per-room pricing strategies
- Specialty service add-ons
Let’s break down exactly how to calculate profitable cleaning business rates.
Table of contents
- Why Accurate Pricing is Critical for Cleaning Business Success
- Hourly vs. Flat Rate Pricing:
- Industry Average Prices for Cleaning Services
- The Expert-Approved Pricing Strategy Formula
- How to Find the Hourly Rate for Your Business
- How Many Square Feet Can You Clean Per Hour?
- How to Find Your Pricing Strategy
- How to Calculate Your Pricing
- Factors Affecting Cleaning Service Pricing
- Ad-On Services to Consider
- Protecting Yourself From Pricing Disasters
- Wrapping up
- Frequently Asked Questions About Pricing Cleaning Services
Why Accurate Pricing is Critical for Cleaning Business Success
Setting the right price for your cleaning business isn’t just about covering costs—it’s about building a sustainable, scalable operation. Here’s why ZenMaid’s pricing approach works:
- Proven Accuracy: Our pricing formula has been tested and refined by actual cleaning business owners (including our CEO Amar and team members who’ve run successful maid services). It accounts for variables that generic pricing guides miss, like regional cost differences, team efficiency variations, and hidden operational expenses.
- Easy to Implement: Unlike complex pricing systems that require constant recalculation, ZenMaid’s formula gives you a clear baseline rate that you can quickly apply to any job. Once you know your hourly rate and square footage cleaning speed, you can quote jobs confidently in minutes—no spreadsheets or complicated math needed.
- Protects Your Profit Margins: The biggest mistake cleaning business owners make is underpricing. According to ZipRecruiter, the average cleaning business owner earns $127,973 annually—but only if they price correctly. Our formula ensures every job is profitable by building in proper margins for labor, overhead, supplies, and unexpected costs.
- Scales With Your Business: Whether you’re a solo operator or managing a team of 20 cleaners, this pricing system adapts. The formula works for all service types: standard cleaning, deep cleaning, move-in/move-out, and commercial cleaning.
Hourly vs. Flat Rate Pricing:
The debate between hourly vs. flat rate is as old as the industry itself. Many seasoned experts advocate for flat-rate pricing as the golden ticket to scaling your business. It offers predictability for your clients and ensures you’re compensated for the value you provide, not just the time you spend.
However, don’t toss the idea of knowing your hourly rate out the window just yet. Understanding your approximate hourly rate is crucial for accurately setting your flat rates. It serves as the foundation upon which you build your pricing structure, ensuring that you’re not only competitive but also profitable.
The trick is to calculate your hourly rate based on your operating costs, desired profit margins, and the market rates, and then transition to a flat-rate model that reflects the value and efficiency of your services. In this article, we’re giving you step-by-step instructions on how to determine this rate. But first, let’s cover some industry averages:
Industry Average Prices for Cleaning Services
Understanding industry pricing benchmarks is essential for accurate pricing, but remember: these are averages across the entire United States. Your specific rates should be based on YOUR costs and YOUR local market. Use these numbers as reference points, not absolute targets. ZenMaid users typically price within or slightly above these ranges because our formula ensures all costs are properly covered.
Why these averages matter: They prevent you from pricing too far outside market expectations while ensuring you’re not leaving money on the table. If your calculated rate is significantly lower than these averages, you’re likely underpricing. If it’s much higher, make sure you’re offering premium value that justifies the difference.
The standard flat rate for cleaning services can vary widely depending on the location, the size and condition of the space, the type of cleaning required, and the cleaning company itself. Here’s a breakdown of standard cleaning rates based on averages from HomeAdvisor and Angi.
1. Hourly Rates:
- Standard cleaning prices also range from $35 to $60 per hour for each cleaner.
- The national average cost of house cleaning is noted to be $40-$50 per hour, per cleaner.
2. Per Room Rates:
- The rate is about $30 to $50 per room.
3. Square Footage Rates:
- Cleaning a 2,000-square-foot home can cost about $0.06 to $0.16 per square foot, which would total $110 to $320.
4. Flat Fee Rates:
- For a typical three-bedroom, 2,000-square-foot home, the cleaning cost usually ranges from $160 to $200.
- A one-bedroom apartment is priced at around $80 to $110.
| Cleaning type | Hourly rate | Flat rate | Sq Ft Rate |
| Residential Cleaning | |||
| Standard Cleaning | $25 – $50 per cleaner | $100 – $200 | $0.05 – $0.16 |
| Deep Cleaning | $40 – $100 per cleaner | $200 – $400 | $0.13 – $0.17 |
| Move-In/Out Cleaning | $40 – $100 per cleaner | $300 – $400 | $0.13 – $0.20 |
| Commercial Cleaning | |||
| Standard Cleaning | $25 to $90 per cleaner | Varies by size | $0.10 to $0.25 |
| Deep Cleaning | $40 to $150 per cleaner | $200 to $500 | N/A |
| Special Services | Varies by service | Varies by service | Varies by service |
Additional Services You Can Charge: For residential cleaning, add-on services such as changing bed sheets, laundry, interior and exterior window cleaning, fridge cleaning, oven cleaning, etc., come with additional costs ranging from $4 to $50 per service. In ZenMaid, you can easily add these extra charges to your cleaning job.
Fun fact: According to the latest report from ZipRecruiter, the average cleaning business owner salary in the United States is $127,973!
The Expert-Approved Pricing Strategy Formula
ZenMaid’s pricing formula here is highly accurate for cleaning businesses because it’s based on real data from over 2,000 professional maid services, not theoretical calculations. This easy-to-implement system has been tested across different markets, team sizes, and service types, and it consistently produces profitable rates that keep cleaning businesses sustainable and growing. Here’s the exact four-step process:
- Step One: Find your target hourly rate
- Step Two: Calculate how much square footage you can clean in an hour
- Step Three: Develop a pricing strategy
- Step Four: Use the pricing formula
How to Find the Hourly Rate for Your Business
The first step to finding an hourly rate for your business starts with doing local market research. When conducting your market research, consider these targeted questions:
- What are other businesses charging? More specifically, what are businesses the same size as yours charging?
- How often do they offer services?
- ZenMaid Pro Tip: This market research step is critical for accurate pricing. Don’t skip it or rely on national averages alone. Your local market determines what clients will pay, and understanding your competition helps you position your services correctly. Most successful cleaning business owners spend 2-3 hours on this research before setting their rates—and that investment pays off in sustainable, profitable pricing.
The easiest way to find out what your competitors are charging is when prices are listed on their website. Unfortunately, that’s not very common. So, pick up the phone and call up your competitors to ask.
Once you know what your competition is charging, try to understand how much you can get for what you offer.
- Will the demographic in your area pay for a premium service?
- Do you want to charge the same as a franchise’s cleaning business?
Facebook groups, client surveys, and competitors are great places to find these answers.
After you’ve done your market research, you’ll need to figure out how to position your company in the marketplace. Are you just another residential cleaning service? Or, do you offer a premium, specialized product?
When you know the direction you’re headed, the road to your pricing strategy is easier to find. Some cleaning services like to specialize in large homes or luxury homes. Others just want the ‘meat and potatoes’ of a basic cleaning service. The good news is that there’s plenty of business for everybody.
Employee Pay
The next factor that influences your hourly rate is how much you pay your employees. If you want to pay the bare minimum needed to hire people, that’s going to put you on the lower end of the hourly rate.
If you aim to offer a livable wage with benefits, you’re going to need to charge more. There are no correct answers here, but you need to understand these factors when developing your hourly rate.
The average employee pay range for cleaners is $15.30/hour. You can use this for calculating your hourly cleaning rate. Learn more about tracking your fixed and variable costs to maximize profitability.
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Consider Your Marketing Strategy
The final factor for your hourly rate is your marketing strategy.
Are you trying to grow your business?
Your rate will need to be competitive if you’re hoping to grow at a fast pace.
If you need to grow rapidly but don’t want to lower prices, read this article three ways to get more cleaning customers without lowering your prices.
If your business has grown to a place you’re comfortable with, or if you’re well-known in the area, you can probably charge a higher hourly rate. And you can definitely charge a higher rate if you have a waiting list of clients! Discover 10 proven marketing strategies to attract the right clients for your premium services.
How Many Square Feet Can You Clean Per Hour?
After you’ve found your hourly rate, understand how many square feet you can clean per hour. Now, at first, this can seem hard to find, but you likely already have the information you need – it’s just a matter of finding it!
It’s important to know your square footage per hour because you will use it as a baseline for all your prices.
Use data from past cleaning jobs to learn how fast you can clean 500 square feet. You’ll want to calculate an average from your recent jobs.
- How long did the last ten *typical jobs take you?
- How many employees were on the cleaning job?
- How many square feet were the homes?
Don’t have any recent data?
No worries! Start recording this data for the next week and then use it to find your average.
*Several variables can affect your average cleaning rate, so use only typical homes when calculating your average cleaning pace. Your typical homes are the predictable ones that are simple to clean, requiring only your basic cleaning services. (We’ll touch on how to avoid pricing disasters in these kinds of homes at the end of this article!)
How to Find Your Pricing Strategy
The next step to nail down your pricing system is to identify your pricing strategy.
In other words, how frequently do you hope to charge for services? We’re going to use your pricing strategy to calculate our prices based on frequency.
Do you want your main revenue to come from weekly cleans, bi-weekly, or monthly with extra fees?
Many residential cleaning companies push for bi-weekly cleans. Offering a small discount of around 5% is a great option to incentivize clients to choose these more frequent cleans.
On the other hand, charging more for monthly cleans is a good way to help clients choose more frequent cleans. It’s often reasonable to charge an additional 50% for a monthly clean.
We see too many cleaning business owners charge the same rate for bi-weekly and monthly cleans. When this happens, your client has no reason to choose bi-weekly over monthly.
Determining an effective pricing strategy is crucial and should align with your current business standing and long-term goals. Assessing your booking rates and understanding your clientele’s price sensitivity are pivotal steps.
More factors to consider:
- If you find that your services are in high demand, with a fully booked schedule being the norm, it might be an indication that your clientele values your services highly. In such a scenario, adopting a premium pricing strategy could be beneficial. This approach reflects the high quality and demand for your services and provides additional revenue that can be reinvested into growing and enhancing your business further.
- On the flip side, a different approach is warranted if your booking rate is lower than desired and you’re struggling to cover your operational costs. Penetration pricing, where you initially set a lower price to gain market share and cover your fixed expenses, might be a viable strategy. This can help attract a customer base and establish a foothold in the market. Once a loyal clientele is built and market recognition is achieved, prices can be gradually adjusted to a higher point.
- Alternatively, crafting custom packages could be a smart move. By offering tailored cleaning packages, you encourage customers to engage with your services over a longer term. This not only helps cover your fixed costs but also enhances each customer’s lifetime value, thereby boosting your overall profitability. Structuring packages that provide value while ensuring profitability will create a win-win scenario for your business and clientele.
To learn more about building a pricing strategy for your cleaning business, check out this article!
How to Calculate Your Pricing
We’ve made it to the pricing formula. After you’ve gone through all the steps above, this next step is pretty simple.
First, take the square footage of your client’s home and divide it by your rate of square feet cleaned per hour. Then, multiply it by your hourly rate. The total number is how much you’ll charge for a single job in that client’s home.
So let’s use an easy number as an example: If a client with a 2,000 square-foot home calls you looking for a quote, divide 2,000 by 500 (rate of square feet cleaned per hour) multiplied by $50 (an hourly rate.) The total one-time clean for that client is $200.
Bi-Weekly Rate
Offering a 5% discount for bi-weekly cleans is a great incentive for clients. Using the $200 example above, this would mean a client can have a 2,000-square-foot home cleaned twice a month for $380 (after the 5% is applied.) This is an example of a baseline bi-weekly rate.
Monthly rate
Your monthly cleans can have an additional 50% charge to encourage more frequent cleans and account for the extra dust and dirt the home will accumulate between cleans. Using the $200 example, a monthly clean would cost a 2,000-square-foot client $300 (after an extra 50% is added.) This is an example of a baseline monthly rate.
You can use this formula to calculate any specialty service in your business. Just play around with different percentages and values until you come to a reasonable and profitable baseline.
Minimum rate
No matter what kind of service you’re offering, it’s important to set a minimum rate to avoid losing money on out-of-scope services. This will save you the headache of negotiating with a client who might only want a certain room in their home clean. Or perhaps, if they have a smaller home that would only require an hour of cleaning based on your square footage cleaning rate. Set this minimum rate using the pricing calculator and the base amount required to make a profit per clean.
Factors Affecting Cleaning Service Pricing
Sometimes, you will find people reaching out to you for a quote, but once you get to the location, you find out there are a lot of factors at play that affect pricing.
Other than the factors mentioned earlier, here are some factors to be aware of:
- Size of the Area to be Cleaned: The total square footage or the number of rooms and bathrooms can greatly affect the time, effort, and resources required to complete the cleaning task.
- Level of Clutter: A cluttered space can take longer to clean as it might require decluttering before the actual cleaning can commence.
- Type of Cleaning Required: Whether it’s a standard cleaning, deep cleaning, or a specialized service like carpet cleaning or window washing, different types of cleaning have different pricing structures.
- Frequency of Cleaning: Regularly scheduled cleanings may be priced differently than one-time or less frequent cleanings.
- Accessibility: If certain areas are hard to reach or the location is in a high-traffic urban area, it may add to the cleaning time and cost.
- Special Requests or Preferences: Clients may have special requests such as using eco-friendly cleaning products or working outside standard hours, which can also affect costs.
- Pet Situation: Homes with pets may require additional cleaning efforts like fur removal, which could influence the price.
- Parking Facilities: In urban areas, the availability of parking near the location can be a factor as it may affect the ease with which cleaning crews can access the site.
- Additional Services: Services like laundry, dishwashing, or organizing could be additional and would affect the overall pricing.
- Supplies Provided: Whether the cleaning company needs to provide all cleaning supplies or some are provided by the client can also impact the cost.
- Lifestyle Factors: Does the client smoke indoors? Does the client keep surfaces clean during the week? Do they host a lot of guests?
- Urgency: Urgent or last-minute cleaning requests may carry premium pricing.
Ad-On Services to Consider
Offering add-ons to your residential cleans is a practical way to accommodate more services and gives a nice boost to revenue. It can also help protect you from charging too little for last-minute requests from clients.
Here are some popular add-ons along with average price ranges. Your exact pricing will depend on your location and unique market.
- Inside Windows Cleaning: $5 to $10 per window, depending on size and accessibility.
- Oven and Refrigerator Cleaning: $25 to $50 per appliance.
- Cleaning Baseboards: $0.50 to $1.50 per linear foot or $10 to $20 per room.
- Cabinet Cleaning: $5 to $15 per cabinet, depending on size and condition.
- Carpet Spot Cleaning: Generally $10 to $30 per spot, based on size and stain type.
- Eco-Friendly Cleaning Upgrades: An additional 10-20% on top of standard cleaning fees.
- Wall Washing: $25 to $50 per room, depending on wall size and level of soiling.
Protecting Yourself From Pricing Disasters
Even with accurate pricing formulas, unexpected situations happen. The key to protecting your profitability is setting clear expectations upfront and having systems in place to handle exceptions. Here’s ZenMaid’s proven approach to avoiding underpriced nightmare jobs:
With flat-rate pricing, you need to protect yourself from pricing disasters. We’ve all been there: after quoting a home, we walk into a cleaning job that takes way longer than estimated. There are mountains of clutter, piles of dust, and floors in need of a little too much love. So what do you do?
When taking any new job, set the precedent that you may need to overcharge if any visit takes longer than planned. An example line you can add to your contracts is, “quoted prices assume average-sized rooms in average condition. Extra hours needed to clean will be priced with an additional $50 per hour.” When a client agrees to this ahead of time, you’ve protected yourself from being underpaid.
Then, when you find yourself in a job taking longer than expected (which is bound to happen at some point), take a break from cleaning to notify the client that an extra fee will be added to keep cleaning. If they give you the go-ahead, you can proceed and charge extra as needed.
If the client declines moving forward, then you can wrap up the job without any penalty. Don’t wait until you’re at the end of a job to notify the client of an extra charge.
Pro Tip: Use ZenMaid’s booking forms to collect detailed information during the quote request process. Ask about pets, number of occupants, frequency of cleaning, special requests, and whether the home is in “move-in ready” condition. This upfront data gathering helps you quote accurately the first time and avoid surprises that eat into your profit.
Wrapping up
Your cleaning business’ success starts with finding the right rates to charge.
Luckily, finding the perfect pricing strategy for your cleaning business doesn’t have to feel like solving a complex puzzle. With ZenMaid, you can take the guesswork out of quoting and make the process as clean and simple as the services you offer. Our software comes equipped with an instant booking form feature, making it effortless for your clients to get accurate quotes online directly from your website.
Say goodbye to pricing woes and hello to a smoother, more professional booking experience with ZenMaid.
Frequently Asked Questions About Pricing Cleaning Services
How much should I charge to clean a house?
The accurate price to charge for house cleaning depends on your location, costs, and service type, but most professional cleaning businesses charge $100-$200 for standard cleaning of a 2,000 square foot home. To calculate your specific rate, multiply your hourly rate by the number of hours needed. For example, if your hourly rate is $50 and the home takes 4 hours to clean, charge $200 for a one-time clean. For bi-weekly services, offer a 5% discount ($190 per visit) to incentivize recurring bookings.
What is the most accurate way to price cleaning services?
The most accurate way to price cleaning services is using the square footage method combined with your calculated hourly rate. First, determine how many square feet you can clean per hour (most professional cleaners average 400-600 sq ft/hour). Then calculate your true hourly rate by factoring in labor costs, overhead, supplies, and desired profit margin. ZenMaid’s formula is: (Square footage of home ÷ Your sq ft per hour rate) × Your hourly rate = Base price. This method is highly accurate because it accounts for actual time spent while providing consistent, predictable pricing for clients.
How do you calculate hourly rate for a cleaning business?
To calculate an accurate hourly rate for your cleaning business, follow these steps:
- Calculate total labor costs: Employee wage + payroll taxes (typically 15-20% of wages) + benefits
- Add overhead costs: Insurance, supplies, transportation, equipment, marketing (usually $15-25 per hour)
- Add profit margin: Most profitable cleaning businesses aim for 20-30% net profit
- Formula: (Labor costs + Overhead) ÷ (1 – Desired profit margin %)
Example: If your cleaner earns $18/hour, overhead is $20/hour, and you want 25% profit: ($18 + $20) ÷ 0.75 = $50.67/hour
This calculation ensures every job is profitable and all business costs are covered.
Is flat rate or hourly pricing better for cleaning businesses?
Flat rate pricing is better for scaling a cleaning business because it’s easy to implement and protects your profit margins. With flat rates, clients know exactly what they’ll pay, which increases booking confidence. You’re also rewarded for efficiency—as your team gets faster, you earn more per hour of work. However, knowing your hourly rate is essential for setting accurate flat rates. ZenMaid’s approach: calculate your hourly rate first, then convert to flat-rate pricing based on square footage and service type. This combination gives you the profitability of hourly pricing with the scalability and predictability of flat rates.
How much should I charge for deep cleaning vs. standard cleaning?
Deep cleaning should cost 50-100% more than standard cleaning because it requires more time, effort, and supplies. If your standard cleaning rate is $150 for a 2,000 sq ft home, charge $225-$300 for deep cleaning the same space. Deep cleaning includes tasks like scrubbing baseboards, cleaning inside cabinets, washing windows, and addressing areas neglected in regular maintenance. It typically takes 1.5-2x longer than standard cleaning. ZenMaid users report that clearly differentiating these services and pricing accordingly increases both profit margins and client satisfaction—clients understand they’re getting more comprehensive service for the higher price.
How do I price cleaning services by square footage?
To price cleaning services by square footage accurately:
- Determine your cleaning speed: Track how many square feet you clean per hour on typical jobs (average is 400-600 sq ft/hour)
- Calculate your hourly rate: Use the formula above to find your profitable hourly rate
- Apply the formula: (Home square footage ÷ Your sq ft per hour) × Hourly rate = Base price
- Adjust for service type: Standard cleaning uses your base calculation. Deep cleaning adds 50-100%. Monthly cleaning adds 50%.
Example: 2,500 sq ft home, you clean 500 sq ft/hour, your rate is $60/hour: (2,500 ÷ 500) × $60 = $300 for standard cleaning
This method is highly accurate because it’s based on your actual performance data, not generic industry averages.
What factors should affect my cleaning service pricing?
Accurate cleaning service pricing should account for these factors:
- Property size and condition: Larger or more cluttered homes require more time
- Service frequency: Offer 5% discount for bi-weekly, charge 50% more for monthly
- Location: Factor in travel time and regional cost-of-living differences
- Service type: Deep cleaning costs more than standard; specialty services command premium rates
- Team size needed: More cleaners required = higher labor costs
- Special requests: Eco-friendly products, specific schedules, or additional tasks should cost extra
- Client expectations: High-end clients often pay premium prices for white-glove service
Pricing formulas helps you systematically account for each factor, ensuring you never undercharge for complex jobs.
How do I avoid underpricing my cleaning services?
Avoid underpricing by using an accurate cost-calculation method that includes ALL expenses:
Common costs cleaning businesses forget:
- Payroll taxes (15-20% of wages)
- Vehicle maintenance and fuel
- Insurance and licensing
- Unpaid time (estimates, travel, admin work)
- Supply replacement costs
- Equipment depreciation
- Training and quality control time
ZenMaid’s formula protects you from underpricing by building in overhead costs and profit margin from the start. Additionally, set a minimum rate (typically $100-$150) regardless of home size to ensure small jobs remain profitable. Include contract language that allows you to charge $50+ per hour extra if a job takes significantly longer than estimated due to excessive clutter or undisclosed conditions.
How often should I adjust my cleaning service prices?
Review and adjust your cleaning service prices every 6-12 months to account for rising costs. Track your actual job profitability in ZenMaid or your accounting software—if your margins are shrinking below 20%, it’s time for a rate increase. Most successful cleaning businesses raise prices 5-10% annually to match inflation and increased labor costs. When adjusting rates, communicate value to existing clients: “We’re updating our pricing to continue providing the high-quality, reliable service you expect while fairly compensating our professional cleaning team.” New clients always pay current rates; grandfather existing clients for 30-60 days before implementing increases.
What should I charge for cleaning add-on services?
Add-on services should be priced to boost revenue while remaining attractive to clients. Here are accurate price ranges for common add-ons:
- Interior window cleaning: $5-10 per window
- Oven cleaning: $25-50 per oven
- Refrigerator cleaning: $25-50 per appliance
- Laundry service: $25-40 per load
- Baseboard cleaning: $0.50-1.50 per linear foot or $10-20 per room
- Cabinet interior cleaning: $5-15 per cabinet
- Eco-friendly product upgrade: 10-20% additional fee
These add-ons are easy to implement in ZenMaid—you can add them directly to cleaning jobs during booking or quoting. Price them profitably but not so high that they discourage uptake. Add-ons can increase average job value by 15-30%.
How do I price my first cleaning jobs if I’m new?
For your first cleaning jobs, use competitive market research to set initial prices, then adjust based on your actual costs and speed. Call 5-10 local competitors to get quotes for standard services in your area. Position yourself in the middle of the price range—not the cheapest (which attracts difficult clients) but not the most expensive (until you build a reputation). Track your time carefully on the first 10-20 jobs to calculate your accurate square footage cleaning rate. Once you know how fast you work and your true costs, use ZenMaid’s formula to set profitable flat rates. Don’t stay at “beginner pricing” forever—raise rates once you have testimonials and proven quality.
