How to Get Your Cleaning Business to the Top of Google Maps

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“I love scrolling through 50 pages of business listings on Google Maps”… said no one, ever.

If you’re not scrolling past the first page of Google Maps results, neither are your potential cleaning clients. And right now, your competitors might be snagging those top spots (and all those juicy cleaning leads).

Luckily, getting your cleaning business to show up at the top of Google Maps isn’t some mysterious tech puzzle. It’s pretty straightforward once you know what Google is looking for. And that’s exactly what I’ll show you today.

First, let’s look at the big-picture questions:

How do you rank your higher on Google Maps as a cleaning business?

Optimize your Google Business Profile with accurate info, get consistent positive reviews, maintain matching business details across the web, and create location-specific content for your service areas.

What factors affect Google Maps ranking?

Three main factors: how relevant your business is to what people search for, how close you are to the searcher, and how prominent your business is online (reviews, citations, etc.).

How long does it take to rank higher on Google Maps?

With consistent effort, most cleaning businesses see improvement in 3-6 months. Focus on getting regular reviews and keeping your business information up-to-date for best results.

Is it worth trying to rank on Google Maps?

YES. For cleaning businesses, Google Maps is often the first place potential clients look when searching for local services. It’s one of the most cost-effective ways to get new clients.

Now, let’s break down exactly how to make this happen.

What Google Maps Cares About to Rank (It’s Only 3 Things)

Getting to the top of Google Maps isn’t complicated once you know what Google is looking for. For cleaning service SEO, you need to focus on three main things:

1. Relevance: How well does your business match what people are searching for? For example, if someone searches for “deep house cleaning,” Google wants to show them businesses that specifically offer that service. This helps improve your search queries.
2. Distance: How close is your business to the person searching? This is why it’s so important to have your service areas clearly defined in your Google listing.
3. Prominence: How well-known and trusted is your business online? This includes things like:

• Your customer reviews
• How complete your Google Business Profile is
• Your website quality
• Social media presence

Make Your Google Business Profile Work Harder For You

Your Google Business Profile is your digital storefront, so it needs to look professional and welcoming. Here’s exactly what you need to do:

1. Verify your listing:
   If you haven’t already claimed your GBP, that’s your first step. Head to Google Business Profile and follow the verification steps.
2. Update your details:
   Make sure you have:
   • Your cleaning business name spelled exactly as it appears everywhere else
   • Your correct address and phone number
   • All the cleaning services you offer clearly listed
   • Your hours of operation
   • A link to your website
3. Add great photos:
   Don’t just use stock images. Show:
   • Your actual cleaning team (with their permission)
   • Your professional equipment
   • Before and after shots of your work (if you have client permission)
   • Your company vehicles
   • Your office or headquarters

Why Your Business Details (NAP Citations) Must Match Everywhere 

Here’s something many cleaning business owners overlook: NAP consistency. That’s your Name, Address, and Phone number, and they need to be exactly the same everywhere your business appears online.

Think of it this way: if you tell one client your business is on “Main Street” and another it’s on “Main St.”, that’s confusing, right? Google feels the same way. When your information is consistent, it helps Google trust that your business is legitimate.

A few quick tips for maintaining NAP consistency:

• Write down exactly how you want your business information to appear
• Update all your online listings to match
• Check business directories regularly
• Fix any inconsistencies as soon as you spot them

Turn Happy Clients Into Your *Best* Marketing Tool

Now, let’s talk about one of the most powerful tools for your cleaning business: customer reviews. When potential clients are deciding between cleaning services, your reviews can make or break their decision.

Here’s how to build a strong review profile:

1. Ask at the right time: The best moment to ask for a review is right after you’ve completed a great cleaning job and your client is happy with the results. (Pro Tip: ZenMaid’s Service Rating Feature makes it easy to automatically identify your happiest clients.)
2. Make it easy: Send your clients a direct link to your Google review page. You can include this:
   • In your follow-up emails
   • On your invoices
   • In your text message communications
3. Respond to every review: Yes, even the negative ones. Keep your responses professional and thankful. For negative reviews, show that you take feedback seriously and are willing to make things right.

Use Keywords That Match Your Client’s Search Intent

When it comes to keywords for your cleaning business, think like your potential clients. What words would they type into Google to find you?

Here are some example keywords you could use for a cleaning service:

• House cleaning in [your city]
• Maid service near [neighborhood name]
• Deep cleaning service [city name]
• Move out cleaning [your location]
• Commercial cleaning [your area]

Use these naturally in your:

• Website content
• Service descriptions
• Blog posts
• Photo captions
• Google Business Profile

Get Local Businesses To Link to Your Cleaning Business

A strong backlink profile tells Google that other businesses trust you. For cleaning businesses, this means getting mentioned on websites that your potential clients already visit and trust.

You can partner with other local businesses that complement your services, like real estate agents, property managers, or home organization experts. Another approach (that takes a bit more time) could be writing guest posts about cleaning tips for their blogs, or getting featured in recommended service provider lists.

Local business directories and chambers of commerce are also great places to start. Join your local business organizations and get listed on their websites. Remember, quality matters more than quantity — one link from a respected local business website is worth more than dozens from unknown sources.

Create Location-Specific Content

When potential clients search for cleaning services, they’re looking for someone who knows their specific area. That’s why it’s crucial to create content that speaks directly to the neighborhoods you serve.

Create dedicated pages on your website for each major area you clean in. For example, if you clean in Beverly Hills, write about the unique cleaning challenges of Beverly Hills homes. Maybe they have specific types of flooring that need special care, or particular architectural features that require extra attention.

Share your local knowledge and experience. Talk about how you’ve helped other clients in the area, the specific cleaning challenges you’ve solved, and why you’re the best choice for that location. This shows potential clients that you truly understand their needs.

Using Social Media to Boost Local Visibility

When used well, social media can be a powerful tool for connecting with your local community. Share stories about your cleaning team making a difference in local homes and businesses. Post before-and-after photos (with client permission, of course) that showcase your work.

When you’re active in your community, whether it’s sponsoring a local event or participating in a neighborhood cleanup, share these moments on your social media. It helps potential clients see that you’re not just another cleaning service – you’re part of their community.

Remember to interact with other local businesses and community members online. Like and comment on their posts, share their content when relevant, and be an active part of local online discussions.

Track What Brings You The Most Cleaning Clients

Knowing how well your efforts are working is key to improving your Google Maps ranking. Use Google Business Profile Insights to track how many people are finding your business and what actions they’re taking. Are they calling you? Visiting your website? Asking for directions?

Pay attention to which services people are searching for most often and adjust your strategy accordingly. If you notice a lot of searches for “green cleaning services” but haven’t highlighted your eco-friendly options, that’s an opportunity to update your profile and website content.

Start Ranking Your Cleaning Company Higher in Google Maps

Getting to the top of Google Maps takes time and consistent effort, but I promise it’s worth it for the steady stream of new cleaning clients it can bring. Start with one change today —  maybe updating your Google Business Profile or creating a page for a specific neighborhood you serve.

Remember, every small improvement helps, and they add up to make a big difference in how easily potential clients can find your cleaning business. Keep track of what works, adjust what doesn’t, and stay consistent with your efforts.

Need help managing all these new clients once they start finding you? That’s where a great booking form and scheduling system comes in handy. 👇

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