The Top 20 Cleaning Business Experts to Follow in 2025

Brought to you by expert maid service owners

Tips and advice shared here, have helped us grow our own maid services. With eight current and former cleaning business owners in our team, including our CEO and founder Amar, we know the maid service industry inside and out.

We partner with amazing leaders in the cleaning industry like Debbie Sardone, Angela Brown, Courtney Wisely and Chris Schwab and more, to provide you with the latest industry insights.

We’ve built the easiest-to-use scheduling software, built specifically for maid service owners! Check out ZenMaid

At ZenMaid, we’ve been fortunate to connect with cleaning business owners and industry experts from around the world. We’ve seen both veteran consultants and new voices bring amazing insights to our industry, and we want to share some of our favorites with you. Here are the top 20 cleaning industry experts to follow in 2025!

Amar Ghose

We see the irony in starting this list with our founder, but hey — we’re going in alphabetical order here! We guess that’s the perk of having an “A” name. 😉 As the co-founder and CEO of ZenMaid, Amar’s journey started back in 2012 with his own cleaning company, Fast Friendly Spotless. His mission was to run a cleaning business in as little time as possible while working a day job. Through smart automation and systems, he got it down to just 30 minutes twice a day.

This success led to an interesting realization: while his business was running on autopilot, other cleaning business owners were spending way more time on operations. So in April 2013, ZenMaid was born, designed specifically for the unique needs of maid service owners. Now, Amar spends his time helping cleaning businesses automate their operations while running ZenMaid, traveling the world, and hanging out with his dog, Lola.

Where to follow Amar: 💼 LinkedIn 🐦 X/Twitter 🎥 YouTube 🌐Blog

Angela Brown

Ever wished you had a mentor who could answer literally ANY cleaning business question? That’s Angela Brown for you! She’s not just another industry expert — she’s trained cleaning pros in 37 countries (yes, you read that right!). As the energetic host of “Ask a House Cleaner,” “Clutter Corner” and “Turnover Cleaning Tips,” she’s created goldmines of content for cleaning business owners, Airbnb hosts, and property managers. She’s also written several books, including “How to Start Your Own House Cleaning Company” and “The Ultimate Guide to Move in Move Out Cleaning.”

What we love most about Angela is how she breaks down complex business concepts into bite-sized, actionable tips that you can implement right away. Whether you’re just starting out or running a well-established cleaning business, her practical advice and endless enthusiasm make the journey so much easier.

Where to follow Angela Brown: 📸 Instagram 📱 Facebook 🐦 X/Twitter 🎵 TikTok 🌐 Website

Carolyn Arellano

As one of ZenMaid’s trusted partners and the brain behind Cleaning Business Mentor, she’s become the go-to expert for cleaning business owners who want to level up their operations. Through her monthly ZenMaid Mastermind workshops and bootcamps, Carolyn shares her expertise on all aspects of the business — tech, systems, marketing, equipment, quoting, commercial bids, hiring, and lead generation.

Her Cleaning Business Mentor Podcast brings you interviews with successful cleaning business owners and industry experts, and her one-on-one mentoring sessions help you take your business to the next level. What makes Carolyn amazing is how she breaks everything down in a way that makes total sense for any service-based business.

Where to follow Carolyn Arellano: 📸 Instagram 🌐 Website

Chris Schwab

Meet Chris, the cleaning industry’s automation and virtual assistance guru. As the owner of Think Maids and founder of Inova Local, he practices what he preaches daily. Through his weekly videos and podcasts, he shares practical strategies that actually work in the real world, helping cleaning businesses reach seven-figure revenues through smart automation and systems.

His Local Business MBA program has become THE blueprint for building and automating local businesses. If you’re tired of being stuck in the daily grind and ready to scale your cleaning business while having time to actually enjoy life, Chris’s approach to using Virtual Assistants and streamlining operations is exactly what you need.

Where to follow Chris Schwab: 📱 Facebook 🌐 Website

Courtney Wisely

Talk about someone who knows their tech. Courtney is the cleaning industry’s go-to automation architect and ClickUp wizard. What started as a journey with ZenMaid has transformed into really cool — she saw a gap in the industry’s tech game and filled it with Rescue My Maid Service. Through her role as a ClickUp Vetted Consultant, she’s helping cleaning business owners work smarter with digital solutions.

One of her biggest contributions is the Cleaning Tech Bootcamp, which revolutionized how cleaning teams learn and grow. As a regular speaker at the Maid Service Success Summit and a cleaning business owner herself, she gets exactly what you’re going through and makes automation and systems feel totally doable!

Where to follow Courtney Wisely:  📸 Instagram 🎥YouTube  🌐 Website

Debbie Sardone

If the cleaning industry had a hall of fame, Debbie would definitely be in it! Known as America’s Top Cleaning Business Development Expert, she’s the definition of a serial entrepreneur. Not only has she built Buckets & Bows Maid Service into a million-dollar success story in Dallas, but she’s also the brains behind Speed Cleaning, creating premium green cleaning products that pros swear by.

Debbie’s biggest impact might just be Cleaning For A Reason, her nonprofit that’s provided free cleaning services to over 33,000 women battling cancer. How amazing is that? As if that wasn’t enough, she’s consulted for more than 350 cleaning business owners worldwide and trained over 1,000 cleaning pros!

What we love most about Debbie is how she combines business success with making a real difference in people’s lives. Whether you’re starting out or scaling up, Debbie’s expertise in entrepreneurship, PR, and cause marketing is worth tuning in for.

Where to follow Debbie Sardone: 📸 Instagram 🌐 Website

Denai Wolfe

Meet Denai, your new best friend when it comes to making sense of those numbers that keep you up at night. As a Financial Clarity Coach and Profit Strategist, she specializes in breaking down complex accounting concepts into clear tips that every business owner can understand — from Profit and Loss Statements to Cash Flow management.

Through her various programs like Profit Basics and Profit Perfect, she’s helping cleaning business owners scale their profits and understand their finances better. And, she offers a free Profit Plan to help entrepreneurs make their cleaning businesses not just run better, but actually make more money.

Where to follow Denai Wolfe: 📸 Instagram 📱 Facebook 🌐 Website

Juan Chaparro

Talk about an inspiring journey — Juan’s story starts with selling cookware door-to-door at 18 while studying for his automotive degree. After running a mobile car tech business in San Francisco, he co-founded Gmaids with his life partner Karen at age 20. Sixteen years later, they’ve cleaned over 25,000 homes in Dallas-Fort Worth and been featured in NBC5, Forbes, and Google.

In 2020, Juan co-founded Pipehire, a platform for hiring and retention in-home services. He’s also the creator of the “Remote Maid” movement, showing cleaning business owners how to transform their traditional operations into fully remote businesses. His combination of real-world experience and forward-thinking approach makes him a valuable voice in the industry.

Where to follow Juan Chaparro: 📸 Instagram 🌐 Website

Katie Pearse

Katie Pearse spotted a gap in the market for high-end cleaning services in 2008 and built a multi-million-dollar, award-winning operation that attracted high-profile clients, including members of the Edmonton Oilers. Through Glisten Academy, she’s now sharing her expertise with cleaning business owners worldwide.

With her background in marketing and PR, plus degrees in Public Relations and Web Intelligence, Katie helps businesses position themselves in the luxury market. You can catch her speaking at major industry events like ISSA, ZenMaid’s Maid Summit, and Jobber, where she shares practical strategies for building a premium cleaning service.

Where to follow Katie Pearse: 📸 Instagram 🌐 Website

Krystal Bella

Krystal teaches cleaning service entrepreneurs how to attract, hire, and retain staff using the power of automation and data. Every week, she shares new videos packed with actionable tips on making your hiring process run more smoothly, and her 3-day challenge and hiring strategy training help cleaning business owners build stronger teams.

Whether you’re hiring your first employee or building a large team, Krystal breaks down complex systems into simple, manageable steps. She focuses on practical strategies that save time and help your business grow with the right people in place.

Where to follow Krystal Bella: 📸 Instagram 💼 LinkedIn 📱 Facebook 🌐 Website

Libby DeLucien

Libby is the recruiting powerhouse that’s changing the hiring game for service businesses worldwide. As the founder and CEO of WootRecruit, she’s built multiple successful companies, including Organize It and ServiceCart.io. Under her guidance, WootRecruit has helped over 750 service business owners scale their operations, with clients typically seeing their monthly recruiting efforts multiply by 10x within six months.

As a serial entrepreneur, investor, and author, Libby shares her insights through speaking engagements and her podcast about recruiting and company culture. Her focus on helping businesses build effective teams while maintaining work-life balance has made her a valuable voice in the industry.

Where to follow Libby DeLucien: 📸 Instagram 🌐 Website

Maria Dorian

Talk about someone who knows the cleaning industry inside and out — Maria built and sold her cleaning service at an impressive $840K run rate, managing over 40 employees along the way. But that was just the beginning. She took all that hands-on experience and channeled it into something amazing: Task Away VA, the fastest-growing referral agency in our industry.

Maria used three virtual assistants in her own cleaning business to handle sales and scheduling, which gave her in-house team the freedom to focus on growth and develop amazing systems. Now, through Task Away VA, she’s helping other cleaning business owners do the same thing! Plus, she’s putting her expertise to work as a ZenMaid advisor and co-founder of Listening Sells, an eLearning platform focused on sales.

Where to follow Maria Dorian: 💼 LinkedIn 🎥 YouTube 🌐 Website

Mike Campion

If you’re looking for serious growth strategies, Mike Campion is your guy! He’s built an impressive seven-figure cleaning company in just one year, and now he’s sharing everything he’s learned along the way. Through Grow My Cleaning Company, he’s created the #1 growth system specifically for cleaning companies.

What’s really awesome is how much free value Mike provides —we’re talking over 500 podcast episodes AND 500 videos covering everything from marketing and bidding to systematizing and hiring. He’s also built an incredible community of more than 10,000 cleaning company owners who share best practices and support each other’s growth. Now that’s what we call giving back to the industry.

Where to follow Mike Campion: 📸 Instagram 🎙️ Podcast 📱 Facebook Group 🌐 Website

Neel Parekh

Want to learn how to run a successful cleaning business from anywhere in the world?? Meet Neel Parekh, the founder and CEO of MaidThis® & MaidThis® Franchise! And Neel doesn’t just talk about remote work — he lives it, having backpacked across 50 countries while running his business that’s generating millions in revenue.

Through The Freedom Formula Podcast, Neel shares his expertise in helping homeowners and short-term rental hosts with their cleaning needs, all while maintaining a fully remote team. Based in sunny Los Angeles, he’s on a mission to show other cleaning business owners how to build successful remote operations that give them the freedom to work from anywhere.

Where to follow Neel Parekh: 🐦 X/Twitter 🎥 YouTube 🌐 Website

Ricky Regalado

Meet Ricky, a serial entrepreneur with over 15 years of experience in sales, marketing, and brand management. He’s built an impressive portfolio of five companies and is a partner in a sixth. But what really sets Ricky apart is his vision to create a united community of blue-collar service business owners who can grow and win together.

Through his tech startup Route, Ricky’s bringing his “jack of all trades” expertise to help other cleaning business owners level up. When he’s not building businesses, you can catch him dropping knowledge bombs on the Cleaning and Cocktails Podcast. The best part? He leads with genuine passion and brings his entrepreneurial mindset to everything he does — always focusing on helping others provide for their families just like he does for his own.

Where to follow Ricky Regalado: 📸 Instagram 💼 LinkedIn 🎙️ Podcast

Shannon Miller

If you’ve ever felt overwhelmed by the back end of your cleaning business, Shannon Miller is here to help! After building her first cleaning company to the seven-figure mark and successfully selling it in 2019, she wasn’t done with the industry. Instead, she channeled her decade-plus of experience into something new: Klean Freaks University, where she teaches cleaning business owners how to take control of their operations.

Now running maid-broker.com, a innovative maid referral service in Arizona, Shannon’s proving there’s more than one way to succeed in this industry. Her journey from solo cleaner to seven-figure business owner to educator shows exactly why she’s become such a valuable voice in the cleaning community. Through The Maids Network, she’s continuing to share her wealth of knowledge with other cleaning business owners.

Where to follow Shannon Miller: 📸 Instagram 📱 Facebook 💼 LinkedIn 🌐 Website

Sharon Cowan

From managing $50 million in retail sales across five states to transforming a small cleaning company into a regional powerhouse, Sharon Cowan knows a thing or two about scaling businesses. After purchasing a local cleaning company that was making under $100K with just four employees, she grew it into a million-dollar operation serving Florida’s entire Treasure Coast.

With 27 years of industry experience, Sharon’s now sharing her expertise through coaching and mentoring. Her impressive background includes serving on the Board of Directors for the Cleaning For a Reason Foundation, leading seminars for ARCSI and BSCAI, and even making television and radio appearances. Her no-nonsense approach and extensive teaching background make her workshops and seminars must-attend events for cleaning business owners.

Where to follow Sharon Cowan: 📸 Instagram 💼 LinkedIn 🌐 Website

Sheri-Anne Woolley

After excelling in the corporate world with Fortune 500 companies, Sheri-Anne Woolley took a leap into entrepreneurship that paid off big time. In 2008, she launched Mona Home and Office Cleaning, a luxury eco-friendly cleaning service, and later became co-owner of Senior Helpers Markham in 2018. Both businesses have achieved multiple six-figure revenues — talk about impressive!

Drawing from her own experiences managing various business challenges, Sheri-Anne developed Predictability Profitable Systems, designed to help other business owners gain clarity and improve their operations. As an Organizational Systems and Operations Specialist with over 10 years of experience, she’s helped countless businesses build effective teams, develop comprehensive training programs, and rack up hundreds of five-star reviews.

Where to follow Sheri-Anne Woolley: 📸 Instagram 💼 LinkedIn 🌐 Website

Simone Angell

When Simone Angell became a single mother of five in January 2020, she didn’t just start a cleaning business — she created a house mum movement. Drawing from home management skills learned from her mom (the “original house mum”), she built House Mum into a six-figure luxury housekeeping service in just 12 months, now serving over 100 regular clients with a team of 15 staff members.

What makes Simone’s story even more amazing is that she runs this entire operation in just 10 hours per week with the help of automation and one part-time admin assistant. Now, through her House Mum Training Academy, she’s on a mission to help other moms turn their home life skills into successful businesses, proving that housework skills are just as valuable as traditional careers.

Where to follow Simone Angell: 📸 Instagram

Stephanie Pipkin

As a million-dollar cleaning business owner and ZenMaid consultant, Stephanie Pipkin is passionate about helping owners work ON their business instead of IN it. Through her work with consulting, she’s helping aspiring cleaning business owners and established companies alike create the systems they need to actually scale their operations.

You might recognize Stephanie from ZenMaid’s social media accounts and Live trainings in the ZenMaid Mastermind, where she shares her expertise in business growth and systems development. 

Where to follow Stephanie Pipkin: 🎥 YouTube 🌐 Website

Tequila Jarrett

With over 18 years in the cleaning industry, Tequila Jarrett (aka the Million Dollar Cleaning Coach) knows exactly what it takes to build a profitable cleaning business. And she’s got the receipts to prove it — she grew her own cleaning business to gross $1 million in just one year before selling it for a profitable exit!

Now, as the owner of WJWK Consultants, she’s helping other cleaning businesses reach their full potential. Her expertise spans both residential and commercial janitorial businesses, showing owners how to secure more contracts, retain clients, and streamline operations. 

Where to follow Tequila Jarrett: 📸 Instagram 📱 Facebook 🌐 Website

Last But Not Least: ZenMaid

We’re the simplest cleaning business software out there dedicated to helping you automate, simplify, and grow your business.

Where to follow ZenMaid: 📸 Instagram 📱 Facebook 🐦 X/Twitter 🎥 YouTube 🎙️ TikTok 💼 LinkedIn 🌐 Website

QUICK TIP FROM THE AUTHOR

Simplify and enjoy your scheduling with a scheduling software made for maid services

• Have a beautiful calendar that's full but never stressful.
• Make your cleaners happy and provide all the information they need at their fingertips.
• Convert more website visitors into leads and get new cleanings in your inbox with high-converting booking forms.
• Become part of a community of 8000+ cheering maid service owners just like you.

Start your FREE ZenMaid trial today and discover the freedom and clarity that ZenMaid can bring to your maid service! Start your FREE trial today