How Carolyn Arellano Gets More Cleaning Leads with ZenMaid Booking Forms

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One of the biggest hurdles for growing a cleaning business is finding new clients — quickly and consistently. At ZenMaid, we talk to dozens of cleaning business owners just like you, and they’re all asking the same thing: “How do I get more cleaning leads for my business without spending a fortune or burning out?”

Today, I’m going to walk you through Carolyn Arellano’s step-by-step guide on landing more cleaning with ZenMaid booking forms. Why Carolyn? Besides the fact that she’s an expert in the biz, we were excited to learn that she increased client bookings by ~20% after implementing the right booking form strategy.

Let’s dig in and get you some more cleaning clients.

Build a Website That Works Like a 24/7 Sales Machine

Your website is the single most powerful tool you have for generating cleaning leads. Think of it as your 24/7 sales rep that never takes a coffee break. But for it to actually work, it needs to be more than a pretty page with a “Contact Us” button.

Here’s what Carolyn emphasizes: Your website needs to convert visitors into clients, even when you’re asleep. How? By having the right structure, clear messaging, and — most importantly — effective booking and quoting forms. That’s where a tool like ZenMaid’s booking forms comes into play. When potential clients land on your website, they need an easy way to get a quote, schedule a service, or ask for more information right away.

Key website elements to include:

• Instant Quote Forms: Capture leads instantly by letting potential clients fill out details about their home (number of rooms, types of services, etc.) and get an estimated quote without waiting for a callback. ZenMaid’s quoting forms make this super simple to set up.
• Clear Service Descriptions: Make sure your visitors know exactly what services you offer and what they include. Break down your offerings like deep cleaning, move-in/move-out cleaning, and recurring services.
• Trust Builders: Include testimonials, before-and-after photos, and any credentials you have. Clients are letting you into their homes — they need to trust you!

Think of your website as your 24/7 storefront. A clean, user-friendly design combined with ZenMaid’s customizable booking and quoting forms can act as a major lead generator.

Claim and Optimize Your Google My Business Profile

If you haven’t set up a Google My Business (GMB) profile yet, you’re missing out on a goldmine of local leads. Carolyn shared a surprising fact in her webinar: 88% of consumers search online before making a service purchase. That means when someone types in “cleaning company near me” on Google, you want to be one of the first businesses they see.

How to Optimize Your GMB Profile:

• Accurate Business Information: Make sure your business name, address, and phone number (NAP) are consistent everywhere.
• Complete Every Section: Fill out all the details, including your business hours, photos, and a compelling description of your services.
• Leverage Reviews: Ask satisfied clients to leave positive reviews. Having a high number of positive reviews will help you stand out. Tip: Respond to every review, whether it’s good or bad, to show potential clients that you care.

Once your GMB profile is set up and optimized, you’ll show up in the coveted “Local Pack” — the top three businesses listed when someone searches for local cleaning services.

Use Social Proof and Client Reviews to Build Trust

Word of mouth is great, but online reviews are where it’s at in 2024. Carolyn stressed the importance of leveraging client reviews and testimonials in your marketing. Why? Because a staggering number of people will read reviews before booking a cleaning service. If your cleaning business is glowing with positive feedback, it’ll do half of the selling for you.

How to gather and use reviews:

• After-Service Follow-Ups: Set up automated follow-up emails using ZenMaid to ask clients to leave a review. Keep it short and sweet!
• Incorporate Reviews Everywhere: Showcase your best reviews on your website, in social media posts, and in your Google My Business profile.

With ZenMaid’s software, you can set up these follow-up emails automatically, so you don’t have to remember to send them out each time—saving you hours while still building your online reputation.

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Use Facebook and Google Ads — But Target Smartly!

If you want to speed up the process and find clients fast, Facebook and Google ads can help you reach more people quickly. But Carolyn cautions that you need to target smartly. Many cleaning businesses waste money by setting up broad, untargeted ads.

Best practices for running ads:

• Google Ads: Target “high-intent” keywords like “house cleaning services” and “maid service near me.” These are people who are actively searching for what you offer.
• Facebook Ads: Create ads that highlight specific services or seasonal promotions. You can use ZenMaid’s lead forms to capture interest directly from the ad itself.

Remember, Facebook ads are more about demand generation, while Google ads are for search intent. So make sure your ads align with where your potential customers are in the buying process.

Make Sure Your Booking and Quoting System Is Seamless

Finally, the last (and most important step) to getting more cleaning leads is to make sure your booking and quoting process is frictionless.

According to Carolyn, one of the biggest mistakes she sees is when business owners make it hard for potential clients to take the next step. If a customer has to jump through hoops just to get a quote or book a service, there’s a good chance they’ll lose interest and go elsewhere. In today’s digital age, people expect things to be fast, simple, and transparent.

That’s why it’s essential to provide an instant response and an easy way for prospects to become paying clients — right from your website.

Here’s where ZenMaid’s lead capture and booking forms come in. Whether you’re looking for a cleaning leads app or a full-blown house cleaning software, ZenMaid’s forms can be customized to capture exactly what you need from clients — no awkward phone calls or endless back-and-forth emails required. The forms are specifically designed for cleaning businesses, so you won’t have to spend hours figuring out how to set them up or worry that they’re not asking the right questions.

Why It Matters:

• Instant Responses: When potential clients fill out your quote or booking form, they can get instant price estimates or confirmations, making them feel valued and prioritized. This cuts down on the risk of them looking at other cleaning companies while waiting to hear back from you.

• Easy Integration into Your Website: You don’t need to be a tech genius to implement ZenMaid’s forms. You can embed them on your existing website in just a few clicks, and they blend seamlessly into your branding, keeping your website professional and polished.

• Detailed, Customizable Questions: Unlike generic forms, ZenMaid’s lead forms let you dig deeper and capture specific details about your clients’ needs — everything from the number of rooms to special requests like oven or window cleaning. This means no more guesswork when you’re preparing quotes, saving you time and helping you provide more accurate pricing.

• Automated Follow-Ups: Never let a lead slip through the cracks. With ZenMaid’s automated follow-up system, you can ensure every inquiry is nurtured, even if they’re not ready to book immediately. For example, you can set up emails to thank them for reaching out, remind them of their quote, and offer tips on maintaining a clean home—all while keeping your business top of mind.

• Lead Management & Client Communication in One Place: One of the biggest pain points for many cleaning business owners is juggling leads and keeping track of communication. With ZenMaid’s cleaning business software, you can manage all your leads, clients, and quotes in one centralized platform, so nothing gets lost or overlooked.

• 24/7 Availability: Let’s face it, potential clients don’t always reach out during business hours. They’re often browsing for services late at night or over the weekend. ZenMaid’s booking and quoting forms keep your business “open” 24/7, capturing leads and even converting them into paying customers while you’re off the clock.

• Improved Conversion Rates: Businesses using ZenMaid’s instant quoting see higher conversion rates. That’s because when potential clients can get the information they need instantly, without waiting for a follow-up or phone call, they’re much more likely to go ahead and book a service.

• Less Phone Tag, More Booking: Carolyn shared a story from her early days running a solo cleaning business She shared how, before using a streamlined quoting system, she was constantly playing phone tag while trying to scrub showers or clean baseboards. ZenMaid’s instant quoting forms meant that customers could get the details they needed and book a service on their own—no phone calls required. This freed up her time to focus on delivering a great cleaning experience, rather than chasing down every lead.

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The Main Takeaway: Make It Easy for Clients to Say “Yes!”

The goal is to make your booking and quoting system as simple and intuitive as possible so that clients feel confident in taking that next step with your business. A clean, professional booking form gives the impression that you’re organized, trustworthy, and serious about your services — all of which go a long way in helping convert casual browsers into lifelong clients.

If you’re tired of missing out on leads because your booking system is outdated or complicated, it’s time to give ZenMaid’s booking forms a try. They’re easy to set up, customizable to your needs, and built specifically for the challenges of running a cleaning business. Think of them as your new secret weapon for generating more cleaning leads and converting them into repeat customers.

Ready to streamline your booking process and grow your client base? Start your free trial of ZenMaid today!